Celebrating 120 Years: Unveiling Our New Brand Identity

2025 marks a significant milestone for Phillips Smith Conwell now PSC in our 120th year. As one of Queensland’s longest-serving architectural practices, our rebranded identity now set to embrace our exciting and ongoing evolution.

We’re ready for this new chapter and committed to nurturing the next generation of architectural talent so we can continue our involvement in the shaping of our built environment.

Over the past year, we’ve been quietly redefining our presence, and we’re now thrilled to unveil our fresh new brand. As part of this, our logo is reimagined to reflect our exploration of light and shadow which for us is the quintessential cornerstone in our design outcomes. The 28 angle of the distinctively angular logo shadow acknowledges the Latitude of Brisbane City where our Studio has actively practiced for 120 years as a particularly neat regional reference.

“While renowned for our expansive portfolio of work in institutional and commercial sectors, and a very high level of technical delivery competency, our team has undergone a remarkable transformation in recent years” says PSC Director Sergio Sarri. “We’ve cultivated a talented team of specialist architects as well as interior design expertise, and our brand needed to reflect this.”